Reach Your Voters Effectively, Timely and on Budget!
Running a winning political campaign requires reaching voters effectively and in a timely manner. In most cases, it also involves doing this on a budget.At Marketing 160, we help you to reach voters where they almost always are - online and on their mobile devices. We help your messages reach the most voters and potential voters as many times as possible within your budget.Our advanced targeting methods allow you to have your messages seen by the right people on their connected devices without paying for wasted traffic.Contact us to get your messaging in front of your voters!
IP Targeting - Reach Your Voters Directly!
Reach voters with accurate, traceable and transparent targeting with a patented algorithm that matches physical addresses to IP addresses.
Are you paying for ads that go to people who will never vote for you? Now you can be more effecient with your ad spend! IP Targeting eliminates advertising dollar waste to poorly targeted and non-human traffic without the use of cookies.IP Targeting allows you to have your ads seen by people on connected devices at specific physical addresses. It is a highly effective form of reaching your voters and potential voters without wasteful spending.
How IP Targeting Works
Gather Lists
We start with a list of mailing addresses from your CRM or supplied by a third party that you want to target. The addresses can be either residential addresses or commercial addresses. For commercial buildings, you just need one address per campaign. To target to individuals at residential addresses, you need at least 500 addresses per campaign.IP Match
The algorithm uses numerous first
party data points to match the list to IP addresses with a 95% confidence level.Deploy the Campaign
After matching, we serve ads to the devices connected to the IP addresses correlated to your list.
Types of Ads Available for IP TargetingBanner Ads - Multiple Sizes
Video Ads - From 6 Seconds to 60 Seconds
OTT
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Venue Replay
Cookieless Remarketing From a Mapped Location
GeoFraming is geofencing taken to a more precise level. Venue Replay is not Geofencing.Our GeoFraming™ technology inventories mobile advertising device IDs (MAIDs) at the precise square meter level using latitude and longitude. This allows us to understand pattern-level footfall behavior in real time, or back 6 months.Geoframe
*Audience based on longitude and latitude and observed human behavior.
*Use in real time, or target Device IDs that were inventoried at the location up to 6 months ago.
*Household addresses can be matched back to offline conversion files.
*Ability to identify and target Device IDs once they travel elsewhere.
*Utilize our IP Targeting to target the Household IP Address with digital display ads.
SMS Text Marketing
Reach your voters with SMS text and MMS messages!
It doesn't take a study from the latest business journal to know that people are on their phones all the time! Sending SMS Text or MMS (multmedia) messages allows you to get your message to voters instantly.Over 95% of all text messages are read by recipients, making it an extremely effective marketing tool.We offer both SMS and MMS messaging service, allowing you to send your message in a traditional text or add a photo with your message.SMS Text messages are permission based, with opt-in required to be compliant. This can be from your website, a form on social media, or an opt-in number that is used at campaign events and other promotions.
Marketing 160 helps you to reach your voters through multiple touch points effectively and on budget!
Through our IP Targeting, Venue Replay and text marketing solutions, your campaign has the ability to connect directly with your voters like never before.All marketing campaigns can be tailored to your budget.Campaigns can be initiated and live within 24 -36 hours in most cases.
Contact Us to Get Started!
Please fill out the form below to schedule a call and get started with our services.
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